Advertising Skills Certification Test

Consultant

This test is about 40 multiple choice questions and should take less than 40 minutes to complete

Advertising Skills Certification Test Contents

Copywriting

Advertising Agency knowledge

Advertising Basics

Promotion Process

Getting Results

oDesk Advertising Skills Certification test

Questions: 1

When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

 a. Wallpaper

 b. White label

 c. Brand enforced

 d. Covert (Answer)

Questions: 2

An Ad in the Island position of a newspaper is on the editorial page.

 a. True

 b. False (Answer)

Questions: 3

What does a ‘Spot’ mean in advertising?

 a. Radio/Television advertisements (Answer)

 b. Fashion advertisements

 c. Business advertisements

 d. Consumer durable advertisements

Questions: 4

The Research and Planning Department of an advertising firm works collectively with the _____?

 a. production team

 b. creative team

 c. media (Answer)

 d. accounts team

Questions: 5

In which kind of advertising is consumer generated content incorporated?

 a. Involvement marketing

 b. Affinity marketing

 c. Communal marketing (Answer)

 d. Personal story marketing

Questions: 6

What does “spec” mean in advertising?

 a. It means work that is done for a client without a contract or job order (Answer)

 b. It means work that has been produced in the media

 c. It means work that has been approved by the media

 d. It means work that has been copied from some source

Questions: 7

What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

 a. Critical brand identity recall

 b. Critical brand awareness recall

 c. Brand franchise

 d. Default brand inclination (Answer)

Questions: 8

In 1950s, they were known as ‘slogans’. What are they now known as?

 a. Catchphrase

 b. Marketing line

 c. Trademark line

 d. Tagline (Answer)

Questions: 9

The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____?

 a. interactive agency (Answer)

 b. in- house agency

 c. technical agency

 d. direct agency

Questions: 10

What does a campaign mean?

 a. A series of ads that follow the same strategy or objective (Answer)

 b. A series of ads presented to the high tech clients only

 c. A term used frequently in direct mail packages

 d. None of the above

Questions: 11

Which words can be seen at the bottom of a Pro Bono ad?

 a. Ad Caption (Answer)

 b. Ad Corporate

 c. Ad Council

 d. Ad Community

Questions: 12

Where are the Press Kits used as a promotional activity?

 a. At a press conference (Answer)

 b. In bulletin boards

 c. In radio announcements

 d. In brochures

Questions: 13

What information does a strategic brief contain?

 a. Current beliefs of the consumers about the products

 b. Information on the competitor and the appropriate format

 c. A hypothesis of the strategic actions to be taken

 d. All of the above (Answer)

Questions: 14

Copywriters are people who read, write and create ______?

 a. songs

 b. dialogues

 c. advertisements

 d. All of the above (Answer)

Questions: 15

Which of the following options refers to last minute advertising?

 a. Remnant advertising (Answer)

 b. Covert advertising

 c. Public service advertising

 d. Surrogate advertising

Questions: 16

Which of the following is true about infomercials?

 a. They help to create brand awareness only (Answer)

 b. They are targeted to trigger an impulse purchase

 c. They rely heavily on testimonials

 d. They help to supplement sales of leading brands

Questions: 17

In the terminology of advertising, ‘Standard Agency Protocol’ means:

 a. How an agency likes to operate (Answer)

 b. How an agency likes to communicate

 c. How an agency likes to be perceived

 d. How an agency likes to make sales

Questions: 18

In advertising a short, introductory headline above the main headline but in smaller type is called:

 a. Leading title

 b. Overline/Eyebrow (Answer)

 c. Pre-heading

 d. Leading headline

Questions: 19

The tag line of Domino’s Pizza says, “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” This Tag line is conveying The _________ of Domino’s Pizza.

 a. Unique selling proposition (Answer)

 b. Unique perceived benefit

 c. Point of difference

Questions: 20

What does the term ‘Buckslip’ in direct mail packages mean?

 a. A slip of paper in credit card bills

 b. The main copy in the ad

 c. A copy that points short, concise sales points (Answer)

 d. None of the above

Questions: 21

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

 a. P score

 b. S score

 c. Q score (Answer)

 d. M score

Questions: 22

________is an ad about an ad.

 a. Pseudo advertising

 b. Meta advertising

 c. Self advertising

 d. Recursive advertising (Answer)

Questions: 23

A copywriter working for a single client is said to be part of a/an __________?

 a. interactive agency

 b. retail agency

 c. in-house agency (Answer)

 d. general agency

Questions: 24

What does Pro Bono Work mean in advertising?

 a. Providing services with minimal charges

 b. Providing services with a high amount of profit

 c. Providing services with maximum charges

 d. Providing services free of cost (Answer)

Questions: 25

A showcase of the copywriter’s work or collection of sample advertisements is known as.

 a. brochure

 b. commercial

 c. portfolio (Answer)

 d. write-up