Number of Questions: 40
multiple choice questions
Each question has between 1
and 8 options of which 1 or more may be correct
Syllabus of the Test Online Article Writing and Blogging Test (UK Version)
Copyright Issues
How to Source Information
Blog Writing Skills
Writing Style For the Web
Articles to Promote a Product
or Service
Targeting Your Audience
Dos and Don’ts of Online
Writing and Blogging
Plagiarism on the Web
Optimizing Content for Search
Engines
Copyright Issues Copyright
Issues
Rules for Taking the Test
Duration of the test: 40
minutes
Latest Online Article Writing and Blogging Test (UK Version) Questions and Answers
Question: 1
What is a “biz blog”?
a. A blog
owned and run by a company or corporation (Answer)
b. A private blog for the
blogger and his or her family
c. A blog in the biz of
blogging only
d. A blog about finance,
especially related to the London Stock Exchange
e. None of the above
Question: 2
What is the reference list to
other works placed at the end of an article called?
a. Footnotes
b. Bibliography
c. Original material
d. Endnotes
e. All of
the above (Answer)
Question: 3
Which of the following is a
good approach to planning to write a blog posting?
a. Source content, write
draft, save, post to blog
b. Idea, source content, post
to blog, read
c. Idea,
source content, write draft, save, read and edit, post to blog (Answer)
d. Write draft, edit, post to
blog, read and edit later
Question: 4
What is ‘placing of keywords
in the important parts of a webpage so that search engines may give them
priority’ called?
a. Keyword
prominence (Answer)
b. Optimization guesswork
c. Partial selection
d. Keyword density
Question: 5
How long an author does’s
copyright – whether in print or online – last?
a. Until he/she dies
b. Forever
c. For 5 years after the
publication
d. For 40 years after he/she
dies
e. For 70
years after he/she dies (Answer)
Question: 6
When writing an article about
safety and light bulbs, which of the following is likely to be your target
audience?
a. Electrical engineers
b. Ordinary people involved
in home improvement
c. Working electricians
d. Light bulb manufacturers
e. All of
the above (Answer)
Question: 7
What does “SEO” stand for?
a. Squeaky Even Offered
b. Service Engine Oriented
c. Second Executive Officer
d. Search
Engine Optimization (Answer)
Question: 8
How should you change your
writing style (when writing about the university application process if you’re
writing for student applicants rather than their parents?
a. Use italics for the parents
and bold print for the students
b. No changes are necessary:
never change the complexity of your writing
c. You should write a style
for the parents only, as they are more important
d. You
should write a style for the students only, as they are more important (Answer)
e. You must vary the
information, your voice, advice, recommendations, so it can be read by both
students and parents equally successfully
Question: 9
If your website sells golf
equipment, your promotional articles should be written about _________ .
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at
certain times
e. All of
the above (Answer)
Question: 10
Which of the following are
good ways of protecting your online content?
a. Searching for the
plagiarists of your content
b. Embedding your images
c. Potentially encrypting
your HTML
d. Joining a plagiarism forum
e. All of
the above (Answer)
Question: 11
What are “books”?
a. Books
that are written by bloggers and generally grow out of their blogs (Answer)
b. People who like to blog
c. People who promote their
blogs on the inside pages of a book
d. All of the above
Question: 12
At what point does a work –
whether an online blog or in print – come under copyright?
a. As soon as it is published
b. As soon as the author
registers the copyright
c. As soon as the author
writes “Copyright” and his/her name and date next to it
d. As soon
as it is created (Answer)
Question: 13
What are “subsidiary rights”
if your blog becomes successful enough to receive an offer of publication in
print?
a. All rights originally held
by the author
b. Translation rights
c. All
secondary rights sold by the agent or publisher, such as volume rights, audio
rights, film and T.V. rights, book club rights, paperback rights etc. (Answer)
d. Rights that the author
always retains and that cannot be licensed
Question: 14
If you’re writing an article
about applying for admission to graduate courses in universities, your target
audience is likely to be _________.
a. 18-year olds
b. students already in
colleges
c. a range
of readers who are thinking of applying for admission to a graduate school
(Answer)
d. people between 45 and 65
Question: 15
In terms of keywords for
promoting a website about global money, which of the following groups would be
the best choice?
a. Football, shopping,
racing, gardening
b.10c, 5c, dollar, 50c,
quarter
c. The World Bank, the
Olympics, the US government, the UEFA Cup
d. Dollar,
yen, pound sterling, exchange rate (Answer)
Question: 16
What do we mean when we say
that an author’s copyright is within “the public domain”?
a. We mean that it is floated
on the stock exchange
b. We mean
that it is freely available for all, can be copied, reproduced and re-published
(Answer)
c. We mean that it is
temporarily available for a period of 1-5 years
d. We mean that it is part of
the author’s estate for 70 years after his or her death
Question: 17
What is the common rule for
taking images from the web and using them on your blog or website?
a. Check to
see if there are freely available, and if so, proceed; otherwise contact the
copyright holder or blog/site manager for permission (Answer)
b. Take whatever you like
from any site by right clicking and saving the image
c. a and b
d. None of the above
Question: 18
What is a “newbie”?
a. A term –
potentially negative – applied to someone new to a discussion or blog (Answer)
b. A new technological
addition to the internet
c. An innovation that took
blogs into Web 2.0
d. The latest fashion on the
blogosphere
e. a and d
Question: 19
What are “stop words”?
a. Words that stop short of
their meaning
b. Words that show up first
in search engine result pages
c. Words that are banned on
the blogosphere by the blog police
d. Some
common words (such as “and”, “or” and “in”) that are usually ignored by a
search engine performing a search (Answer)
Question: 20
What distinguishes a blog
from a website?
a. Postings
that occur according to a timeline that is updated so that old posts may be
traced (Answer)
b. More content
c. Flashier images
d. Contact details
e. More professional content
Question: 21
Which of the following are
good ways of promoting your business or website and thereby selling your
products online?
a. Writing reviews on other
sites with a link back to your site
b. Getting involved in social
bookmaking, especially group social bookmaking
c. Posting on forums around
the internet with reference to your product or brand
d. Getting involved in link
exchange programmers
e. All of
the above (Answer)
Question: 22
Which of the following is the
term used for the collective blogging intelligentsia, namely the most
influential bloggers online by page rank owing to their high traffic count?
a. Glamorati
b. Hoi polloi
c. Rich and reckless
d. Beautiful and damned
e. Blogerati
(Answer)
Question: 23
What is the term used for
“the number of times the keyword is used divided by the total word count on the
page”?
a. Keyword
density (Answer)
b. Keyword distribution
c. Word hardness
d. Density of syllables
e. Blog Page Intensity
Question: 24
Why is it important to make
regular postings – if not daily postings – to your blog?
a. To
encourage a regular readership and return traffic so web robots may be able to
see your blog is regularly active (Answer)
b. Not making regular
postings can be harmful to your blog
c. If you do not, it will be
unplugged by the blog service provider
d. None of the above
Question: 25
What does the term “spomment”
refer to in the blogsophere?
a. Special comments
b. Spam on a posting
c. Comment
spam (Answer)
d. Tiny gremlins inside the
computer system
e. All of the above
Question: 26
Fooling the search engines
with link farms, keyword stuffing, cloaking or alt text spamming is not a good
idea because _____________________ .
a. it is an offence in most
countries
b. the search engines may
restrict your site or future listings, or ban you altogether
c. it could reduce the
traffic to your blog
d. All of
the above (Answer)
Question: 27
Which of the following is most
likely to guarantee that the content on your blog is professional,
subject-appropriate and grammatically correct?
a. Copying it into word,
spell-checking, and copying it back
b. Asking a friend to read it
c. Reading it through before
posting
d. Having
several specialist readers check out the content for its relevance, sense,
argument, and keywords (Answer)
Question: 28
What is “blogosphere”?
a. The hole in the internet
through which blogs can fall
b. The blogs in a given area
such as a street, county or country
c. The
collective content of the blogs worldwide (Answer)
d. Blog companies that group
together and buy smaller blogs
e. None of the above
Question: 29
What does “‘ping’ your blog”
mean?
a. To abandon it
b. To create it from scratch
c. To let someone
know about it so they can contribute, either with postings or comments (Answer)
d. An alert that notifies the
original poster of a post when someone else writes an entry concerning the
original post
Question: 30
Which of the following is the
most effective idea for creating a target audience that returns again and again
to your blog?
a. Make individual postings
long as the more the information, the better it is.
b. Re-read
and be your own editor, always removing unnecessary words and phrases; keep your
postings relatively short and post regularly (Answer)
c. Regularly change the
colours of your blog to entertain your readership
d. Add a certain randomness
to your external links so the audience never quite knows where the links may
lead – it’s more exciting
Question: 31
What is “podcasting”?
a. Making the entire blog
available in a single downloadable file
b. Redirecting traffic
through a portal hidden on the blog called a “pod”
c. Distribution
of audio and other media files for download to digital music or multimedia
players such as iPods (Answer)
d. Mass e-mailing for
marketing purposes to promote several blogs at the same time
Question: 32
What is “Del.icio.us“?
a. A social
bookmarking site where users collectively tag favorite links (Answer)
b. A site where tags are
compiled and e-mailed to a possible target audience
c. A social networking site
similar to Facebook and MySpace
d. b and c
Question: 33
What are “grey hat
techniques”?
a. Techniques attracting
people over 65 to your blog
b. Advertising techniques
through images specifically aimed at older readers
c. Techniques involving part
online and part store sales
d. An optimization
strategy defining an unknown area of reputability/validity (Answer)
Question: 34
What are "Google
alerts"?
a) A ringtone from Google
b) A doorbell as a prize for
being a loyal Google customer
c) Pinging of your website by
Google every time you use Yahoo and MSN instead of using Google
d) A system
where Google e-mails you the results of your pre-arranged search terms on a
regular basis to stir your thoughts about writing blog content (Answer)
Question: 35
Why is it damaging not to
have functional links on your website?
a) You cannot prevent people
from reaching the destination without doing so
b) It could
damage your brand reputation; people do not want to see a "page not
found" result (Answer)
c) A person is less likely to
return to your site as a repeat visitor if the links do not work
d) b and c
Question: 36
What is the difference
between a "patent" and a "trademark"?
a) A copyright and a
trademark are the same; a patent is made to protect goods or services for sale
b) Patents and trademarks are
the same; it is copyright that is different
c) A patent protects a work,
device or name that is used for trading goods whereas a trademark protects
inventions or discoveries
d) A
trademark protects a work, device or name that is used for trading goods
whereas a patent protects inventions or discoveries (Answer)
Question: 37
What is an "open
thread"?
a) A thread that is open for
definition by those posting to it
b) A thread that has closed
links
c) Multiple posts focused
around one specific subject
d) All posts made openly by
the same blogger
e) All of
the above (Answer)
Question: 38
What are "article
submission sites"?
a) Databases of stored
articles awaiting approval from a CEO
b) Sites
that help submit articles you have written about your product for online
publication so you don't have to spend valuable time sending out your articles
individually (Answer)
c) Sites where you can buy
articles and adapt them to a target audience and focus them on your market
d) Usually scam sites that
promise huge marketing distribution around the internet
Question: 39
Which of the following
techniques can provide increased credibility to an article?
a) A signature at the end of
the posting
b) More links than words in a
single posting
c) External
links to other sites combined with sophisticated quality content (Answer)
d) A self-appointed writing
on the subject
Question: 40
Which of the following are
good ways of sourcing information for online content such as blog postings?
a) Reading other blogs of a
similar nature
b) Researching for content in
a library by reading non-fiction, and consulting encyclopaedias, public records
etc.
c) Using search engines to
narrow down keywords and content data
d) All of
the above (Answer)
Question: 41
What is a
"bye-line"?
a) The text
at the end of a post that identifies the poster, and a play on
"byline", used to identify the writer of a newspaper article (Answer)
b) The headline
c) The secondary headline
d) b and c
e) None of the above
Question: 42
What will happen if you type
the words "sport – basketball" in the Google search box?
a) Google will find all the
web pages containing the words "sport" and "basketball"
b) Google will find the web
pages about "sport" and also those containing the word
"basketball"
c) Google will find the web
pages about "sport" that do not contain the word
"basketball"
d) Google
will find all the web pages in which the words "sport" and
"basketball" appear together (Answer)
e) None of the above
Question: 43
Why is it sometimes a good
idea to create a blog independently with a host other than a free blog hosting
service such as the Blogger?
a) You can
add more intelligent interactivity such as widgets, site design, custom URLs
etc (Answer)
b) You can then have two
blogs and disconnect your old one
c) You will be able to keep
the old free service
d) You will automatically get
more traffic
Question: 44
Can you sell your copyright?
a) Yes, by
licensing it according to territory and time (Answer)
b) No, it remains yours
always
c) Yes, but only in certain
places, and for lengths of time up to 140 years after your death
d) Yes, so long as someone
changes his/her name to your name
Question: 45
Which of the following are
good techniques for building a greater business audience for your blog?
a) Create multiple links with
local business community
b) Create a link with the
local library website
c) Partner with non-competing
businesses
d) Have business cards
printed
e) All of
the above (Answer)
Question: 46
What is
"misinformation"?
a) Mystery information
partially hidden on the internet
b)
Information which is misleading or distracting or at least partially wrong (Answer)
c) Information that is
completely wrong on all counts
d) None of the above
Question: 47
Which is the correct order
for finding your target audience and selling goods or services to it?
a) Design a strategy for
drawing them to your site with greater interest in your product, have a
business plan, identify their interest in your product, identify your audience
type and their level of expertise, make sales
b) Have a
business plan, identify your audience type and their level of expertise,
identify their interest in your product, design a strategy for drawing them to
your site with greater interest in your product, make sales (Answer)
c) Have a business plan,
identify your audience type and their level of expertise, design a strategy for
drawing them to your site with greater interest in your product, make sales,
identify their interest in your product
d) Identify your audience
type and their level of expertise, make sales, have a business plan identify
their interest in your product, design a strategy for drawing them to your site
with greater interest in your product
Question: 48
Where did the term
"blog" originate?
a) It was invented by Mr.
James Blog
b) It is an abridgement of
two terms, "web" and "log"
c) It is an abridgement of
the two terms, "book" and "log"
d) b and c
e) None of
the above; it was a spontaneous new coinage derived from Old English (Answer)
Question: 49
If you're writing an article
about the automotive industry, which of the following would be the best way of
promoting your article?
a) Adding internal links
within your blog that cross-reference the article
b) Adding highly specific
keywords to your pages that reference aspects of the automotive industry
c) Contacting other
automotive industry blogs and websites offering a link-exchange
d) All of
the above (Answer)
Question: 50
What is a "plagiarism
warning banner?"
a) A banner e-mailed to you
by a potential plagiarist to warn you of their potential copying of your site
b) A banner you place on your
site or blog to deter potential plagiarists
c) A
government service that bans plagiarists from the Web with an official warning,
usually a letter to their home address (Answer)
d) None of the above
Question: 51
What can you do to make your
articles more appealing to online readers?
a) Create external links and
quality posts
b) Add a message board and /
or chat room to encourage interactivity
c) Increase the product or
site image / professional branding
d) All of
the above (Answer)
Question: 52
What is a
"CEOBlog"?
a) A social networking blog
b) A blog that has been
unplugged by a corporation during a hostile takeover
c) A group blog
d) A blog using a
"stream of consciousness" writing style
e) A blog
maintained by a Chief Executive Officer (Answer)
Question: 53
If you own a copyright on
your own works, you can license your work for reproduction and publication
around the world according to place and length of time.
a. True
(Answer)
b. False
Question: 54
The removal of the copyright
tag-line means the work is no longer protected by copyright.
a. True
b. False
(Answer)
Question: 55
There’s little need to copy
text before trying to publish it to the web because you rarely lose the text at
the time of publication.
a. True
(Answer)
b. False
Question: 56
If words are lifted from an
original writing on the internet – not from a printed book – it’s not
plagiarism.
a. True
b. False
(Answer)
Question: 57
Blog comments show up in
Google searches in addition to the blog posts.
a. True
(Answer)
b. False
Question: 58
State whether True or False.
Copyright is available not
just for published works but also for works in private use that have not or may
never be published.
a. True
(Answer)
b. False
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