Search Engine And Search Engine Optimization

What Is Search Engine?

When we want to know information we try to know from others. Some information not found from others than we search in Google, Yahoo, and Bing search engine. When you write any word or sentence in search engine box in some seconds we get the result with many website information, link and reference.

After the results shown we click on the links for getting the information. Search Engine Designed for searching information. Search engine is like software or tools which help to get information from many websites.

How Search Engine Works?

When we search something in search engine box the robot of search engine search for the information in many websites and show the result. Spider, robot and other programs are used in search engine. These programs get the information from sites and trace the hyperlinks. Search engine give the results from database which information they collect from many websites. The more information search engine will gather the more difficulty to give information. Data will be more difficult if website pages will increase.

Google uses two components

• Crawler: This program collects the information (spider, robot/bot). Here search engine follow the link and take information about websites to their database.
• Algorithm: Search engine analysis the information they gather in database. They check the content relevancy, quality and ranking. Search engine depends on many factors.

How Google Works?

How Google works is a surprise success. How Google gather and shows the information from many websites. It’s really a surprising fact.

Search strategy works (crawling and indexing), page ranking through algorithm system (algorithmic ranking and serving) and spam fighting.

Crawling and Indexing

These have 3 parts. How Google find the websites pages, crawling them and indexing them.

Page ranking through algorithm

This program gives the website ranking by matching the search words.

Spam Fighting

At last this program gives the result after Google spam fighting.

What is Search Engine Optimization?

There are many search engines in the world. The first is Google, second is Yahoo and third is Bing etc. If someone wants to learn HTML but you don’t know the websites just write “HTML Tutorial” in search engine box than search results will show. It is better if your website related with HTML tutorial content and user will click in your website link if your website is the first link.  This is one site that Google made ​​the first of many sites, blog, forums that have HTML Tutorial. You have to follow some strategy which called Search Engine Optimization (SEO).

Two types of Search Engine Optimization (SEO)

• On Page: Title Tag. Content, keyword etc.
• Off Page: Blog Commenting, Forum Tuning, Link Building etc.

Paid Search Engine Optimization:

Sometimes you will some different color results in top, some links related with your search keyword. These results are paid links. It’s like an advertisement and you have to pay Google as Pay per Click (PPC). It’s called Paid Search Engine Optimization.

Organic Search Engine Optimization:

The result which shows generally Google not highlights them with different color it’s called organic search engine optimization. It’s also called algorithm SEO.

Why SEO?

SEO is technology and in search engine results it will help you to get rank in first. Search engine depends on both internal and external facts. There millions of websites and how can we get the information what I need. We can’t remember millions of website. Its solution is search engine. Google search engine shows 10 results as default, if not found in first page they will search by changing the keyword. So it is very important for get ranking in first page.

If you want to increase the traffic of your website SEO is the best technology system. Visitor is the life of website. Without visitor your website has no value. You can’t remember billions of sites. That’s why we need search for any kind of help. If you get the first ranking in search result page you don’t need to think about your visitors.