What Is Search Engine?
When
we want to know information we try to know from others. Some information not
found from others than we search in Google, Yahoo, and Bing search engine. When
you write any word or sentence in search engine box in some seconds we get the
result with many website information, link and reference.
After the results
shown we click on the links for getting the information. Search Engine Designed
for searching information. Search engine is like software or tools which help
to get information from many websites.
How Search Engine Works?
When
we search something in search engine box the robot of search engine search for
the information in many websites and show the result. Spider, robot and other
programs are used in search engine. These programs get the information from
sites and trace the hyperlinks. Search engine give the results from database
which information they collect from many websites. The more information search
engine will gather the more difficulty to give information. Data will be more
difficult if website pages will increase.
Google uses two components
- Crawler: This program
collects the information (spider, robot/bot). Here search engine follow
the link and take information about websites to their database.
- Algorithm: Search engine
analysis the information they gather in database. They check the content
relevancy, quality and ranking. Search engine depends on many factors.
How Google Works?
How
Google works is a surprise success. How Google gather and shows the information
from many websites. It’s really a surprising fact.
Search
strategy works (crawling and indexing), page ranking through algorithm system
(algorithmic ranking and serving) and spam fighting.
Crawling and Indexing
These
have 3 parts. How Google find the websites pages, crawling them and indexing
them.
Page ranking through algorithm
This
program gives the website ranking by matching the search words.
Spam Fighting
At
last this program gives the result after Google spam fighting.
What is Search Engine Optimization?
There
are many search engines in the world. The first is Google, second is Yahoo and
third is Bing etc. If someone wants to learn HTML but you don’t know the
websites just write “HTML Tutorial” in search engine box than search results
will show. It is better if your website related with HTML tutorial content and
user will click in your website link if your website is the first link.
This is one site that Google made the first of many sites,
blog, forums that have HTML Tutorial. You have to follow some strategy which
called Search Engine Optimization (SEO).
Two
types of Search Engine Optimization (SEO)
- On Page: Title Tag. Content,
keyword etc.
- Off Page: Blog Commenting,
Forum Tuning, Link Building etc.
Paid Search Engine Optimization:
Sometimes
you will some different color results in top, some links related with your
search keyword. These results are paid links. It’s like an advertisement and
you have to pay Google as Pay per Click (PPC). It’s called Paid Search Engine
Optimization.
Organic Search Engine Optimization:
The
result which shows generally Google not highlights them with different color
it’s called organic search engine optimization. It’s also called algorithm SEO.
Why SEO?
SEO
is technology and in search engine results it will help you to get rank in
first. Search engine depends on both internal and external facts. There
millions of websites and how can we get the information what I need. We can’t
remember millions of website. Its solution is search engine. Google search
engine shows 10 results as default, if not found in first page they will search
by changing the keyword. So it is very important for get ranking in first page.
If
you want to increase the traffic of your website SEO is the best technology
system. Visitor is the life of website. Without visitor your website has no
value. You can’t remember billions of sites. That’s why we need search for any
kind of help. If you get the first ranking in search result page you don’t need
to think about your visitors.
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