Make post URLs search engine optimization friendly
You might have noticed that Google bolds key words in a URL in SERP. It takes it as a clue to figure out the relevancy of a page for the target key terms. Though it doesn’t make any significant difference, however it’s a good thought to make your URLs search engine optimization friendly.Listed below are some actionable suggestions:
- Keep your URL quick
and candy.
- Be make sure it
includes most important keyword phrases.
- Hinder stop words.
(wish to, for, your and so forth)
Link Optimization Tips:
It
is important to optimize your internal & external outbound links for search
engines as well as to give your visitors a better navigation.
Important
elements of Link Optimization:
- Try using good
Anchor Text when you are linking to other people. Include the appropriate
keyword in the anchor text which gives the outbound link a ‘proper
meaning’ and value.
- A good & clean
Internal Link Structure with proper use of anchor text will definitely
help. E.g. “Credit Card Application” is a better anchor text compared to
“click here”
- If you are using a
CMS, then try using permalinks. This way your keywords/post title will be
on the link itself and thus it will valued more by the search engines.
BlogSpot Permalink for Better SEO:
When it comes to Permalink configuration on
single post level, the basic idea is to remove all stop words and use Keywords
in your permalink. You can target short-tail or long-tail Keywords, depending
upon which Keyword you are targeting. , your Keywords
are separated by ‘-‘
(Dash). For now, you can use following characters in custom URL field (A-Z)
(a-z)(0-1), underscore, dash and period. I won’t recommend using underscore in
permalink. You should use the main keyword in domain name. When your create any
page or write any post, keep your page/post URL short and clean. Use the
keyword that mainly describe about the page or post.
Permalink
is the URL of our blog posts. It’s a killer location to add really targeted
keywords. When you write a post, Blogger automatically generates a permalink (a
URL that links to a blog post) for your post from its title. If you prefer to
use a custom permalink, you can do so via the “Permalink” option in the Post
Settings box.
Although
you’ll still have the option to generate the URLs for posts automatically, the
customized option gives you the flexibility to choose a URL that is different
from your title. For example, you may want to choose an SEO-friendly url if you
have a more obscure title.
By default, permalinks create on the basis of
our post’s titles. But we can use our custom permalinks to add our keywords.To add custom permalinks go to your Post Editor > click on Permalink from the right side menu and choose Custom Permalink. Add your main keywords there and press Done button.
If
you wrote the post in March of 2012, your new URL will look like this:
www.nameofblog.blogspot.com/2012/03/customURL.html
The
bolded area is the part of the URL that is customizable.
If
you choose Automatic Blogger will generate the URL from the title of your post.
So let’s say you created a post on March of 2012, and you titled it "Optimize
blog post link." The URL for that post would look like this:
www.nameofblog.blogspot.com/2012/03/Optimize-blog-post-link.htmlNote: Always try to use only targeted keywords in permalinks. Other non important words should be ignored.
Get a Custom URL for your Google+ Profile or Page
Very recently Google has introduced
a new feature which you may be looking for. Now you are able to change Google +
profile URL to custom URL. You can get rid of previous long, numbered and
complex url.
Why Custom Google + Profile URL?
Google+ default profile are
something like plus.google.com/110146847243018886885/ which is not easy to
remember at all. If you had a custom url something like plus.google.com/+Yourname, it would be easy to remember and share to your clients,
friends or family members. And now you can get an easy custom Google + URL following some easy
steps.
How to Get Custom Google + Profile URL
To change your Google Plus profile url, visit your Google plus profile. On the top, you will find a sticky bar like the following.
Now, click the blue button “GetURL”. After that you will see a pop up box.
Generally, Google Plus suggests
a URL according to your profile name. You have to choose the best from
suggestions. You can put extra characters to make it unique. Click on green
button “Change URL”.
Remember, you can not change it again.
You have to put your phone
number for mobile verification.
Now, you have successfully
changed your Google Plus Profile URL. If you have a Google Plus page, you can
also change it in same way. For this, go to your page. On the top, you can see
a black bar, saying “You are the manager of this page, Manage this page Click Manage it button. Just do
the above steps.
Joomla SEO Enable SEF URLs and URL Rewriting
URL Rewriting is the setting that removes the /index.php/ from the URL. For this to be enabled must have mod_rewrite enabled and must have a .htaccess file.
The balance of the settings are really left more up to your discretion. I tend to prefer leaving the other three off. You may like to turn on the option to include your Site Name in your page titles, particularly if the site has a lot of content. Personally, I like to micro-manage everything and craft each title separately in most instances
Use Google Disavow Links Tool:
Google kept on changing its algorithm to provide users with
a better search tool. In an attempt to improve its search algorithm, it has
been continuously penalizing websites that do not comply with its guidelines.
However, there are some errors in the algorithm which lead to penalizing sites
with spam backlinks which aren’t in the control of the webmaster.
To rescue such blog owners, Google has
created its own Disavow Link tool wherein webmasters or blog owners can appeal
for reconsideration by submitting the list of spam links pointed to your site
(list of spam site URLs where your site is linked).As per Google “If you’ve done as much work as you can to remove spammy or low-quality links from the web, and are unable to make further progress on getting the links taken down, you can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.”
How to Make Use of the Google Disavow Link Feature?
1. Login to your Google
Webmaster Tools account and then choose the website that is penalized.
2. From the left side menu,
click on Traffic > Links to your site > More.
3. Click “Download this
Table” to download the list of URLs or sites that are linking to your site.
4. From the list, select
the URLs that you think are spammy. Compose a text file (notepad) and insert
the spam site URLs that linked to you one link/line.
Note: If you think a
complete website is having spam links pointing to your site, then simply use
its main domain instead of internal post URLs. Ex: www.domain.com
5. Save the text file to
something like disavowlist.txt
6. Now, go to the Disvow Links tool and choose the website you wish to appeal
from the drop-down list and then click “Diavow Links”.
7. On the next, click on
“Disavow links” again and from the pop-up menu, attach the file with the list
of spam links (Step 6).
8. Click on Upload and
Submit.
That’s it! You’ve successfully submitted a
request to Google to ignore spam links that point to your site. All you’ve to
do next is to wait up to 1-2 weeks for Google to re-index your website. You can
check the status of your site crawl rate from Health > Crawl Stats.
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