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| Social Media test |
Social
media marketing test is for social media optimizer. You should take this test
before apply on social media marketing job. As a freelancer if you want to work as a online
marketer you need to pass odesk social
media marketing SMM test . Because expats says building back link era
has gone it is high time to promote customer media.
This test is about 40 multiple
choice questions and should take less than 40 minutes to complete
Test Contents
- Terminology
- Social Network Marketing vs. Traditional Marketing
- Creating a Social Network Marketing Plan
- General Social Media Marketing
- Marketing Techniques for Blogging
- Marketing Techniques for YouTube
- Marketing Techniques for Twitter
- Marketing Techniques for Facebook
- Marketing Techniques for LinkedIn
- Evaluating Your Marketing Effectiveness
- Creating Marketing Campaigns
Odesk Social Media Marketing Test:
Question 1:
What traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising (Ans)
c. Radio advertising
d. Mail Advertising
Question 2:
What is “social media optimization”?
a. Creating content which easily creates publicity via social
networks (Ans)
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Question 3:
How can a company place itself as an expert in a certain
area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
(Ans)
c. Post comments on competitors pages stating how they are
inferior
d. Answer questions in all categories, even ones the company
is not in business of.
Question 4:
How far into the future should a company plan its marketing
activities?
a. Up to 1 year (Ans)
b. 5 years
c. 1 month
d. Indefinitely
Question 5:
What would be the marketing budget section of a marketing
plan consist of?
a. The cost to write the plan (Ans)
b. The expected costs for each ad campaign based on the
delivery method ***
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Question 6:
What is the term adopted for updates by Twitter users?
a. Tweets (Ans)
b. Twoots
c. Twinks
d. Posts
Question 7:
Why is it important to have a company blog hosted on the
company web domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part
of the overall website hits (Ans)
c. Requires less effort to maintain
d. Cannot be hacked easily
Question 8:
How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a
general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can
be tracked (Ans)
Ans: d. Product sales from the company website can be
attributed directly to the marketing campaign
***
Question 9:
What is meant by A/B testing in marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits
the best response (Ans)
c. Clinical testing of medical products before legally
allowing them for sale
d. Testing via 2 mediums, such as radio and television
Question 10:
What is "guerrilla marketing"?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large
dollar budget (Ans)
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Question 11:
What is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer,
growing in popularity (Ans)
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Question 12:
Why is there no specific definition of what is social media
marketing?
a. There is not governing body over social media marketing
b. Companies cannot come to one definition
c. The concept is relatively new compared to traditional
marketing and is still being defined (Ans)
d. It had not yet been widely accepted
Question 13:
What does the product portion of the 4 P's of marketing
focus on?
a. The product or service being marketed to consumers (Ans)
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted ***
Question 14:
What is a "call to action"?
a. Giving an advertisement's receiver a specific direction such
as 'visit the site' (Ans)
b. Using telemarketing to reach out to potential customers
c. Defaming the competition
d. Creating a new marketing campaign
Question 15:
22 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management
systems (Ans)
d. A tool for posting to social media networks
Question 16:
What is the general purpose of posting a video blog
routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
(Ans)
c. It can be used to disperse the company contact
information ***
d. It allows followers to create a personal connection with
the employees of the company
Question 17:
What style of blogging would be most effective for building
relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and
putting down the competition ***
d. Writing posts about the company and its ups and downs from
inside, personalized approach (Ans)
Question 18:
How can a company use the same material for both traditional
and social network marketing?
a. Posting a luring comment on Twitter the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their
site and sites such as YouTube (Ans)
d. Creating a magazine print ad with the company website ***
Question 19:
Which of the following would be leveraging both social
network and traditional marketing?
a. Handing out print advertisements with a coupon for a
store
b. A print advertisement in a magazine which drives people to a
website where there is a free trial offer (Ans)
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise
seen elsewhere
Question 20:
Which of the following is an important aspect of creating
blogs and posting content?
a. Using a witty user name ***
b. Posting at least once a month to the blog ***
c. Social Media Optimization
(Ans)
d. Using humor
Question 21:
How does YouTube serve a dual purpose in social media
marketing?
a. It can be used as a company blog as well as video
advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as
videos
d. It can be used as the forum for dispersing company videos, as
well as a host when embedding videos in sites outside of YouTube (Ans)
Question 22:
What can a company do on Facebook apart from their page to
create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other
groups (Ans)
Question 23:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures ***
b. Product, price, place, promotion (Ans)
c. Position, price, production, premature
d. Product, promotion, procedures, procurement ***
Question 24:
What style of videos can a company post on YouTube?
a. Video Blogs ***
b. Television Commercials
c. Product Demonstrations
d. All of the above (Ans)
Question 25:
How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
(Ans)
d. Typically a blog does not directly create sales ***
Question 26:
What does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter (Ans)
c. A company white page
d. Articles on LinkedIn ***
Question 27:
What should be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites
and references
d. A few paragraphs (Ans)
Question 28:
What type of status updates would drive visitors to the
company site?
a. An update telling friends they hope to see them all soon
***
b. A link to a new press release hosted on the company site
(Ans)
c. A link to a third party hosting a company press release
d. A picture of the CEO
Question 29:
How can LinkedIn serve the company aside from social network
marketing?
a. Job openings can easily be dispersed to qualified candidates
on LinkedIn (Ans)
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted ***
Question 30:
Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to
index (Ans)
c. It gives the social media marketing specialist something
to do
d. It allows more chances for the company to put
Question 31:
What is contingency plan?
a. A second written plan in case management doesn't like the
original plan
b. A detailed marketing plan
c. A set of actions to be taken if the origin l plan does not
perform as anticipated ANS
d. A marketing plan written just for social networking
Question 32:
What is one measure a company can use to validate the
usefulness of its video posts on YouTube?
a. The number of followers
b. The amount of views of the video (Ans)
c. The number of videos the company has up
d. The sales volume of the company ***
Question 33:
How does creating a social network marketing plan differ
from a traditional marketing plan?
a. The brand image should be completely different for social
marketing (Ans)
b. The staff requirements and skill sets for social
marketing are different ***
c. There is no need for a social marketing plan, but social
marketing plan is required for traditional marketing ***
d. Other than the method of delivery, a marketing plan
either way will be similar
Question 34:
How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site (Ans)
d. Constantly post updates about how the company needs more
sales ***
Question 35:
Which of the following is an easy way to track the website
hits of a specific marketing campaign with a link to the company website?
a. Hirea
web specialty firm
b. Implement
special software
c.
Creating landing pages specific for each campaign (Ans)
d. There
is no way to know where traffic comes from
Question 36:
How do eBooks represent a form of marketing?
a. They are often free, include useful information, and direct
the reader onto the company which created the eBook for further information
(Ans)
b. They are not a form of marketing
c. They can be placed on free sites where paid
advertisements generate income
d. They can be used to defame the competition
Question 37:
What is another term for “social media”?
a. Media Optimization ***
b. Consumer Generated Media (Ans)
c. Advertising Socialization
d. Consumer Media Advertising
Question 38:
What is meant by “Marketing Creative”?
a. The employees in the marketing department
b. The content for marketing and its creative aspect (Ans)
c. The methods used to distribute marketing material
d. The branding image of the company
Question 39:
What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters (Ans)
d. 200 characters
Question 40:
How often should a marketing plan be revisited?
a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and
revise any new actions (Ans)
c. At company board meetings
d. During the financial review of the company each month
Question 41:
What place does Pricing have in marketing?
a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their
products cost
c. Different pricing
levels can be tested to see what elicits the best consumer response (Ans)
d. Marketing based on the pricing level relative to
competition is important
Question 42:
How can a company ensure that the proper audience finds
their YouTube videos?
a. Post links on the company blog to the YouTube videos(Ans)
b. There is no method to effectively direct people to the
company videos
c. Use of keywords (Ans)
d. Sending out mail advertisements
Question 43:
What is meant by "micro-blogging"?
a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character
count typically (Ans)
d. Blogging from mobile devices
Question 44:
What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above (Ans)
Question 45:
How can a company create a forum for dialogue on LinkedIn?
a. Post updates to the company status
b. Use of Groups (Ans)
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages
Question 46:
What is the ultimate goal of social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an action
time to perform (Ans)
Question 47:
What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages
to people ***
c. Ability to post in Groups and create a Group (Ans)
d. Ability to block users
Question 48:
What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
(Ans)
Question 49:
What can a company do to offset the cost of running a blog?
a. Place ads on the blog which generate pay per click income
(Ans)
b. Charge users a fee to read the blog ***
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company
website
Question 50:
What is meant by Brand Management?
a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team***
d. Creating a consistent image for the company (Ans)
Question 51:
What should a company do for commercial advertisements on
YouTube in order to maximize their effectiveness.
a. Ask the watcher to visit the company site at the end of
the video ***
b. Make the videos at least 5 minutes long (Ans)
c. Make the videos under 10 seconds
d. Have the CEO featured in the advertisement
Question 52:
What is the method for being linked to other users on
LinkedIn?
a. Followers
b. Connections (Ans)
c. Friends
d. Associates
Question 53:
What methods of social network marketing should a company
always use?
a. Blogging only
b. Twitter, Blogs, Facebook (Ans)
c. YouTube
d. Depends on the company, their product, their audience***
Question 54:
What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions (Ans)
d. New customer acquisition ***
Question 55:
What is the overall goal of social media marketing for
companies?
a. Generate sales
***
b. Increase company headcount ***
c. Increase their web presence (Ans)
d. Help accelerate product launches
Question 56:
What is a method of marketing on Facebook which can reach
several users by spending money?
a. Pay money for a better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
d. Facebook Pay Per Click placed advertisements (Ans)
Question 57:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather
than money to market (Ans)
b. Using advertising spots which utilize gorillas to capture
the audience ***
c. Having a large scale marketing budget ***
d. Using television ads instead of web ads
Question 58:
What is a "vlog"?
a. Video Log
b. Video blog
c. Log of blog activity
d. New technology to aid in blogging (Ans)
Question 59:
What is meant by the "blogsphere"?
a. The act of writing a blog
b. Specific niche blog community
c. The interconnected community of blogs via linking to each
other (Ans)
d. Advertising done via blogging
Question 60:
In a company who should own the social marketing plan?
a. Head of Marketing (Ans)
b. CFO
c. President
d. Operational staff
Question 61:
What should be the length of an blog post?
A few sentence mixed with several links to other sites and
references. (Ans)
Question 62:
Which of the following is valuable in increasing a page
rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Question 63:
If marketing is relatively easy to do online
Hired experts can drive the best results of campaigns and help
guide the company in its marketing (Ans)
Question 64:
Why would a company hire internet marketing specialists if
marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and
help guide the company in its marketing (Ans)
Question 65:
What is affiliate marketing?
when a 3rd party helps market your business. And in turn your
pay them a commission based on sales as aresult of their efforts (Ans)
Question 66:
Why would a company possibly want to spend more on PPC early
on?
a. It costs less early on
b. To drive traffic to their site and increase awareness (Ans)
c. To let the competition know they are serious
d. To sell more products
Question 67:
Why is Facebook the most well rounded social networking
marketing space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles,
pictures – all aspects of other sites combined into one (Ans)
d. It allows for pictures
Question 68:
What is meant by “white hat”?
a. When markets show up for work wearing white hats (Ans)
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Question 69:
What is a “value proposition”?
a. The pricing of the product (Ans)
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for
customers
Question 70:
Which of the following are podcasts least
likely to target?
a. Sales (Ans)
b. Branding
c. Customer loyalty
d. Customer delivery
Question 71:
Which of the following would not be effective in headline
writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
(Ans)
d. Using words such as “new, exciting, special offer”
Question 72:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the
listener the desire to learn more, and directing them to the website for
information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product (Ans)
Question 73:
How can supplemental materials be delivered to the podcast
listener?
a. Embedded into the audio file
b. Files can be made available for download along with the
link to the podcast
c. The listener has to go to a special site only during the
podcast (Ans)
d. The listener must pay for any additional materials (Ans)
Question 74:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the
affiliate’s efforts.
c. It guarantees increased sales (Ans)
d. It is complex so not many people utilize it
Question 75:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search
engines (Ans)
d. Very important new content especially
Question 76:
What additional feature does Facebook have that helps engage
in a dialogue with followers?
a. Ability to leave messages for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above (Ans)
Question 77:
What is meant by “niche marketing”?
a. Targeting a broad based group of people (Ans)
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Question 78:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email
before reading it
b. It is all the receiver sees besides the email address until
they open the email (Ans)
c. It let the receiver know they are about to be sold
something
Question 79:
What should a company do once it achieves its search engine
ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to
maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site (Ans)
Question 80:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the
company has in its contacts
c. They make up fake emails to sell (Ans)
d. They are not targeted at customers specific to your
company and have high bounce rates
Question 81:
What is a secondary reason to actively maintain a company
blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients (Ans)
c. A well maintained blog will help increase page rank with
search engines
d. It makes the company seem larger than it is
Question 82:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more
effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised (Ans)
Question 83:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed
group of people
d. It target markets to internet users (Ans)
Question 84:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with
potential clients
c. It gives people a chance to opt out of ever talking to your
company again (Ans)
d. Required by law
Question 85:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
(Ans)
d. It is unconventional and can often leave a lasting
impression on potential customers
Question 86:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an
action such as submitting a form on a company website
c. A method of direction communication with clients (Ans)
d. An email relay system
Question 87:
What is the formula for calculating cost per customer
acquisition?
a. Marketing spent on television divided by the number of
new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the
number of new customers for that same period (Ans)
Question 88:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
(Ans)
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Question 89:
What is “cost per action”?
a. Same as pay per click (Ans)
b. A payment agreement where a specific action creates a payable
event for the affiliate such as a click a purchase a number of page views (Ans)
c. A payment agreement where costs change depending on
volume
d. The product cost
Question 90:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily
clicked on (Ans)
c. When an ad is clicked on when an ad on (Ans)
d. When an ad makes an impression on a client
Question 91:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more
interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales (Ans)
Question 92:
Why is affiliate marketing a favorable form of marketing?
it grantees increased sales (Ans)
Question 93:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not
necessarily convert them to sales
d. The affiliates have limited availability (Ans)
Question 94:
Why is it important to fine tune the timing of the ad and
keywords used
to carefully target the customer base desired, not wasting
impressions and clicks (Ans)
Question 95:
How do listeners decide what is a worthwhile podcast to
continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics (Ans)
Question 96:
How is the “open rate” important?
a. It tells the company how many people clicked on the links
in the email
b. It lets the company know how many people bought a product
(Ans)
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email
sent to them, giving the company insight in to how effective the email
marketing campaign was
Question 97:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide (Ans)
c. Ads always cost more in later months
d. The more popular a search term the more a customer will
have to pay to use that term in his/her target keywords list
Question 98:
What is the term used for a person who is receiving updates
of another Twitter user's updates?
a. User
b. Follower (Ans)
c. Connection
d. Friend
Question 99:
How much a company pay for the given example: Ad displays 20
times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents (Ans)
c. 20 cents
d. 1 cents
Question 100:
Which 3 industries are the largest users of affiliate
marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction (Ans)
Question 101:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by
clicking a link they want to be on it (Ans)
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online
purchase
Question 102:
What is the ultimate goal of a social network marketing
plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an
action item to perform (Ans)
Question 103:
Which type of marketing would a company blog be considered?
a. Social Network Marketing (Ans)
b. Traditional Marketing
c. Both
d. Neither
Question 104:
What does the Answers section of LinkedIn allow people to
do?
a. Users to post questions directly to companies
b. Post questions based on a category, and receive responses
from experts in the field (Ans)
c. Post links to the company press releases
d. A meeting place for new connections
Question 105:
What is the main reason traditional marketing will never
completely go away?
a. It is a cheaper than social media marketing
b. All companies are required by law to use traditional
marketing techniques ***
c. There are better tax write offs for traditional marketing
d. It's proven to work time and again (Ans)
Question 106:
What is meant by “whit hat”
When marketers show up
for work wearing white hats (Ans)
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